Pure Joole Reviews

Fast setup and immediate store launch

No extra domain cost at the start

Built-in SSL/security

Good for testing a store before buying a custom domain

Works as a permanent backend/backup URL

Easy access to Shopify tools, apps, and admin features

Looks less professional than a custom domain

Lower customer trust because “myshopify” is visible in the URL

Weaker branding and harder brand recognition

Can hurt SEO and ad click-through compared with a branded domain

Cannot be changed once created

May raise scam suspicion since many scam stores also use myshopify subdomains